Shop Blue is the official online retailer for those who want to make a difference and look damn good doing it.

Who We Are

We’re American. We’re liberal. We’re original. We’re fired up. We’re inclusive. We’re passionate. We’re tolerant. We’re well-designed. We’re changemakers. We’re feminists. We’re fighting for equality. We’re protagonists. We’re environmentalists. We’re activists. We’re artists. We’re watchdogs. We’re fed up. We’re making a difference.

In other words, we’re you.

Why Now?

It’s simple. In order to preserve the America we know, and become the America we want to be, we have to act. And Shop Blue was created to do just that. Act. If you’re reading this, chances are you too know what’s at stake, and how much we stand to lose, if we sit idly by.

How Does It Work?

1. Select a cause
2. Browse a wide variety of original clothing and accessories
3. Shop Blue
4. We donate & send you monthly progress updates

We have an expansive selection of original products that spotlight the causes and candidates you believe in. Ranging from this awesome Protect Roe long sleeve shirt to the Official Blue Wave 2018 shirt.

They’re USA made, and a portion of all profits are allocated to organizations making a difference. Here are the organizations that your purchase will go toward supporting: DCCC, Sierra Club, ACLU, Everytown, the Human Rights Campaign, NAACP, and Planned Parenthood.

We are all living in one of the most important times in history, and, when it's all said and done, what side you were on will matter.  

So remember from here on in, history has its eyes on you.